RichmondCC Library: BUS 110: Introduction to Business: Company Research

Useful Databases: Use your Moodle name and password for off campus access

ReferenceUSA
Click on "search under US Businesses, then "additional filters". In the filter column on the left, you might try checking 'headquarters/branch' under Ownership and/or 'ticker symbol' under Financial Data. Once you have set the search parameters, click on the "view results" button.
Business Market Research Collection
Select "Advanced Search" on the landing page. Enter the name of the company in the 'company/organization' box. Click "Search". You are looking for reports from Hoover's Company Records.
Morningstar Investment Research Center
Use the search box at far right and enter the ticker symbol or company name. The company page will include stock and trading information but also has a company profile and industry peers.

ABI/INFORM Collection This link opens in a new window
Select "Advanced Search" and type in the company you are researching in the company/organization field. You can also use ABI/Inform for industry research as well. Use the NAICS code for that.

Other Sources

Credo Reference
You can search by company name or industry in Credo to find historical information.
Yahoo Finance
Enter the company name or ticker symbol in the search box. Information on stock and trading issues but also articles and news reports about the company and its products.
Wall Street Journal
Comprehensive coverage back to 1984 is available.
Annual Reports
Instant access to annual reports in their actual format.

NAICS or SIC Codes

NAICS is the North American Industry Classification System, a standard implemented in 1997 for classifying industry, product, and establishment. Use this site to find your industry NAICS code. Click on the relevant code to read its description and to ensure that you have the right code.

Different sectors of industry are classified according to NAICS (North American Industry Classification System) codes.

NAICS codes are hierarchical

The codes are 6 digits long, but you can use just part of the code in order to search a broader group of industries. For instance, "Confectionery Manufacturing from Purchased Chocolate" has the code 311330, but the shorter 3113 works for all of the different industries that fall under "Sugar and Confectionery Product Manufacturing". If you're searching using an NAICS code and you're not finding much, try lopping a digit or two off of the end of the full 6-digit code and you may have better luck.

BUS 110: Introduction to Business

Ticker Symbols

Company Websites

Useful Databases: Use your Moodle name and password for off campus access

Other Sources

NAICS or SIC Codes